Have you ever noticed that why Apple company not engage or show their product's ADs on T.V or any Newspapers, Magazines or any other media ?
Do you ever seen any ADs on any media related to any products of Apple ? Your answers must be - NO or Very few. Their is two reasons why company not use to promote their products through Media. LETS SEE:-
One reason is that Apple used to promote their products by T.V shows whether it is Big Screen or Short Screen (I mean any serials or films).
The media is so reliably disposed to favor Apple's products that when the iPhone was launched in 2007, the company didn't do any advertising for a period. Apple relies heavily on product placement, Bloomberg says:
"We would love to see our products used by stars," Schiller told the jury.
One of Apple's employees works closely with Hollywood on so-called product placement so its gadgets are used in movies and television shows, Schiller said.Anyone here who has ever watched a movie or a TV show has seen actors turning to their iPads and MacBooks as props.
Other cunning of Apple's company is that they give some money to Tech magazine companies or any popular tech sites to give positive reviews of their products.
Other companies like Nokia , Samsung , Micromax do not use these tricks. They invest their money on ads or promotion which is Spooniness.
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